If your business offers products or services to consumers, you already know what you’re up against: Countless companies bombarding your audience with infinite choices and images in a battle for attention.
The Best Business to Consumer Websites
Ask the owners of most retail stores and consumer-oriented businesses what they need to be successful, and they’ll tell you things like good inventory, strong cash flow, and excellent customer service skills. Those are all valuable, but in the digital age you can add “a great retail website” to that list.
More and more, customers are turning to the Internet to find local shops and vendors. If they don’t like what they see on your online home, you might not get the chance to impress them in person.
With that in mind, here are four things that you’ll find on every top-notch retail website:
#1: Location and Hours
If you want customers to come in your store, it’s up to you to make it easy for them to find you and know when you’re open. Lots of websites for retail businesses don’t have this kind of information in a place that’s easy to find, and that’s a big mistake.
#2: Current Coupons and Specials
Everybody loves to get a good deal, and posting details of coupons and specials on your website helps you to accomplish two important things. First, it drives web visitors from their computers (or smart phones) and into your store. And second, it gives them a reason to return to your website again in the near future.
#3: Email Signup Forms
Even better than having people come to your website and then visit your store is maintaining an email list that you can use to promote sales, discounts, events, and new products. Integrate email marketing with your website for easy sign-up analyst maintenance.
#4: Local Search Keywords
Customers don’t look for local companies in the Yellow Pages anymore; they turn to Google to find shops that are down the street. That means it’s important for you to have local geographic keywords on your website, so Google (and buyers) know where to find you.
Weblinx builds great retail websites.
Call us today at 630-551-0334 x1 to get a free consultation and see what we can do for you.
