Although business owners and executives love looking at new web designs, experience has taught us that most will wait as long as possible before replacing a layout. That’s true even when website analytics and bottom line realities point to a need for change. Most simply don’t want to spend money and go through the process of a redesign. That’s understandable, but it isn’t a good way to make an important business decision. With that in mind, let’s look at some things you should know about a website redesign.
Every Website Needs to Be Redesigned Eventually
No matter how much you loved your website when its launched, or how big your marketing budget was at the time, the web design industry moves fast. Even if you and your creative team followed the industries best practices five years ago, your site would be outdated today.
Know this and don’t treat your existing business website as being perfect. In fact, don’t expect your next one to be, either. Instead, think of it as a tool that’s going to help you attract customers online, but will eventually need to be replaced.
Your Website Redesign Should Have a Business Goal
Often, business owners come to us because “it’s time for a new website.” We often find their assessment is correct, but still want more insight to go on.
No matter what it was that convinced you to look at redesigning your business website, tie the project to a firm business goal. For instance, even if you just want a fresh look, configure your new site to generate online leads or sales. Not only will you earn a bigger ROI from the project, but it will help you focus your thinking so that you can go longer without having to redesign and relaunch your next website.
Don’t Be Afraid to Make Changes to Your Layout
Occasionally, we meet with business owners who know they need to make improvements to their websites but are afraid to change anything they or their customers have gotten used to.
That’s understandable, and you shouldn’t throw away pages, layouts, or elements that are working. However, if your analytics suggest there are areas for improvement, don’t be afraid to experiment with new ideas. Part of your website redesign project is looking for bigger results, and that requires a willingness to do things differently.
Make Sure Your Next Website is Ready to Grow
We mentioned earlier that every business website has to be replaced eventually. However, you can get a lot more life (and value) from your digital presence by planning ahead.
We work with our clients to ensure they launch their websites with resources like mobile-compatible layouts, content management systems, and reliable web hosting. That way, their pages don’t just work the way they are supposed to during the website launch, but will continue to impress visitors and generate strong business results for years to come. Follow that kind of plan and it could be a long time before you need to think about making big improvements to your website again.
Professional Website Redesign
Wondering whether it might be time to make some improvements to your business web presence? Are you losing traffic, search engine positioning, or sales because you’ve fallen behind the competition? This is your chance to turn the corner and set your business on a new path. Call the experts at Weblinx today at 630-551-0334, so we can schedule a free consultation and find the best way forward.
